# Your shop (/merchants/shop)

Your shop is a page of your own at `https://<name>.fianto.xyz` where visitors buy your products. You
build it in the dashboard under **Shop**, in the **Billing** group: pick one of ten themes, arrange
sections, choose which products and prices it shows, and write what each buyer gets after paying.
Then you publish it.

![A published shop in the Studio theme: the shop name and tagline, a headline with a button, and a featured plan with its price and a Subscribe button.](/screenshots/shop/storefront.webp)

*A published shop. Quillfern Labs is a demo merchant.*

## How a sale works [#how-a-sale-works]

1. A visitor opens your shop, picks a product and, on its page, one of its prices. They type their
   email when you ask for it, then click the product's button (**Buy**, **Book**, **Join**,
   **Subscribe** or **Support**, or your own label).
2. The shop sends them to Fianto's checkout page for that one price. They pay from their Solana
   wallet, exactly as for any other checkout.
3. Once the purchase is paid, the shop's receipt page shows the message and the link you wrote for
   that product, and Fianto emails both to the buyer if they gave an email.
4. You get a "New sale:" email. The order, payment, customer and subscription appear in **Orders**,
   **Payments**, **Customers** and **Subscriptions** like any other sale.

Each purchase is one price of one product: there is no cart and no quantity. A shop is text only:
it has no picture fields and takes no custom HTML, CSS or code, and it lives only at
`<name>.fianto.xyz` (no custom domain). You have one shop per account.

## What you can do [#what-you-can-do]

- [Create your shop](/merchants/shop-create): Four steps: what you sell, a name, a theme and your products.

- [Design it](/merchants/shop-design): Sections with 31 layouts, ten themes, a live preview on desktop and mobile.

- [Products and delivery](/merchants/shop-products): Which products and prices show, and the message and link each buyer gets.

- [Publish and manage](/merchants/shop-publish): The publish checklist, history, rename, sale emails and unpublish.

- [After a sale](/merchants/shop-after-a-sale): The buyer's receipt and email, your sale email, and where the sale shows up.

## Before approval [#before-approval]

You can design a shop before Fianto approves your account. The Shop page says "Design your shop
now, publish after approval": the design stays on this device until then. It survives signing out,
but signing in to another account in the same browser deletes it. After approval, the Shop page
offers "Create your shop from the draft saved on this device". See
[Create your shop](/merchants/shop-create).

## See also [#see-also]

- [Create your shop](/merchants/shop-create): The wizard and the rules for your shop's name.

- [Products and prices](/merchants/products-and-prices): Create the products and prices your shop sells.

- [Buying from a shop](/payers/buying-from-a-shop): What your buyers see, from your shop to their receipt.